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"Metal Gear Solid 4" Fell (Regarding the Sales)

June 13, 2008

"Metal Gear Solid 4" Fell (Regarding the Sales)

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PS3 "Metal Gear Solid 4" was released on the 12th. On Famitsu Cross Review, this game got the perfect score, saying "the quality and the volume are overwhelming. Can't see any blind spot." Nevertheless, at 3 out of 4 game shops in Akihabara, Metal Gear wasn't selling well. A staff at a store said "from the morning of the release day, " a price reduction battle was going on."

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PS3 "Metal Gear Solid 4" was released on the 12th. On Famitsu Cross Review, this game got the perfect score, saying "the quality and the volume are overwhelming. Can't see any blind spot."

Metal Gear Solid 4 is, according to Dengeki Online, "the new game of Metal Gear Series, which sold more than 22 million in the world. All the characters in the history appear and the whole riddles will be solved. This is the compilation and the last program of this series."

PS3-daisuki-famitsu.com-san reported about the morning of its release: "fans of Metal Gear gathered in Yodobashi in Shinjyuku, Big in Ikebukuro, Yodobashi in Akiba, and Big in Yurakucho. There were about 80 people lined up at one of the stores. Quiet, but hot start." etc. Ascii.jp reported "even though it was raining, Metal Gear was selling well."

However, at Sofmap AM Branch in the morning of its release, there were only 4 customers lining up. In the evening, I went to 4 stores in Akihabara to ask how Metal Gear Solid 4 was doing. 3 out of 4 game shops in Akihabara said Metal Gear wasn't selling well. A staff at a store said "from the morning, a price reduction battle was going on." "If Metal Gear is like this, what's gonna happen to PS3!?"

Questionable Stories

Konami increased the budget for Buzz Marketing (by word of mouth) by xx millions

On the day of its release, there was no "decoy" this time

The sales don't increase although this game supposed to be the "killer"

[p.s.] the sales has increased to 60% for both special version and normal version. The reason why it wasn't selling well in Akihabara may be the deadly accident.

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